Business Management and Marketing

This certificate has been presented through distance learning since 2007, and thousands have enhanced their advancement opportunities and improved their expertise and knowledge with this course of studies. This certificate will supply utmost flexibility in class choice; students are able to freely investigate areas of interest or need.

Objectives

Goals of the certificate program are to:

  • grant basic knowledge and abilities across a spectrum of business disciplines
  • develop opportunities for students to create their own course of study

Who Should Enroll?

The course is open to all those desiring advanced business education, no matter how long the time has been since last formal education or training. Courses are delivered that will give maximum benefit, and the flexibility provided through home coursework.

Requirements

You will receive the Certificate in Business Management by successfully completing the course. It is highly suggested that you start with the Intro to Business Administration, however.

This certificate is a non-degree program that consists of nine 12-hour classes. Each of the classes includes lecture time, small group exercises and personal discussions, over dual levels. Once the course is finished, the student should request their certificate showing successful completion of the program.

Students will learn how to:

  • set up strategic procedures;
  • create marketing plans;
  • develop presentation abilities;
  • comprehend academic conjecture as it relates to marketing;
  • discover and exercise critical interpretation and rational thinking as it relates to marketing;
  • apply promotional concepts to real life situations; and
  • enhance team building skills

Course Syllabus

(click on the module heading to reveal a lesson by lesson breakdown)

OVERVIEW OF SMALL BUSINESS ENTREPRENEURSHIP

  • Course Overview
  • What Is Entrepreneurship?
  • Entrepreneurial Traits
  • Project: Characteristics of Successful Entrepreneurs
  • Education, Aptitudes, and Skills
  • Goals
  • Personal Interests
  • Quiz 1: Basic Aspects of Entrepreneurship
  • Alternate Quiz 1.Form A: Basic Aspects of Entrepreneurship
  • Alternate Quiz 1.Form B: Basic Aspects of Entrepreneurship
  • Ethics
  • Project: Ethics
  • Legal Forms of Business Ownership
  • Business Risks
  • Project: Business Risks
  • Sources of Assistance
  • Roles of Government
  • Quiz 2: Legal Environment of a Small Business
  • Alternate Quiz 2.Form A: Legal Environment of a Small Business
  • Alternate Quiz 2.Form B: Legal Environment of a Small Business
  • Unit Project: Business Ventures . Part 1
  • Special Project
  • Review
  • Test
  • Alternate Test.Form A
  • Alternate Test.Form B
  • Glossary and Credits

ECONOMICS

  • What Is the Role and Importance of Small Business Entrepreneurship in the Economy?
  • Project: How Entrepreneurs Improve the Economy
  • Supply and Demand
  • Pricing and Production
  • Project: Supply and Demand Graph
  • Equilibrium
  • Project: Equilibrium Graph
  • Quiz 1: Basic Economic Principles
  • Alternate Quiz 1.Form A: Basic Economic Principles
  • Alternate Quiz 1.Form B: Basic Economic Principles
  • Scarcity
  • Economic Measurement
  • Economic Forecast
  • Quiz 2: Scarcity and Forecasting
  • Alternate Quiz 2.Form A: Scarcity and Forecasting
  • Alternate Quiz 2.Form B: Scarcity and Forecasting
  • Fixed and Variable Costs
  • Opportunity Costs
  • Project: Opportunity Costs
  • Profit Motive
  • Quiz 3: Costs
  • Alternate Quiz 3.Form A: Costs
  • Alternate Quiz 3.Form B: Costs
  • Unit Project: Business Ventures . Part 2
  • Special Project
  • Review
  • Test
  • Alternate Test.Form A
  • Alternate Test.Form B
  • Glossary and Credits

FINANCING

  • Start-Up Costs
  • Costs of Goods Sold
  • Operating Expenses
  • Gross Income, Net Income, and Break-Even Point
  • Quiz 1: Principles of Financing
  • Alternate Quiz 1.Form A: Principles of Financing
  • Alternate Quiz 1.Form B: Principles of Financing
  • Income Statement
  • Project: Income Statement
  • Balance Sheet
  • Project: Balance Sheet
  • Profitability and Projecting Cash Flow
  • Project: Financial Records
  • Quiz 2: Financial Records
  • Alternate Quiz 2.Form A: Financial Records
  • Alternate Quiz 2.Form B: Financial Records
  • Sources of Financing
  • Assess Collateral
  • Project: Financing Sources
  • Interest Rate and Monthly Payments
  • Quiz 3: Sources of Financing
  • Alternate Quiz 3.Form A: Sources of Financing
  • Alternate Quiz 3.Form B: Sources of Financing
  • Unit Project: Business Ventures . Part 3
  • Special Project
  • Review
  • Test
  • Alternate Test.Form A
  • Alternate Test.Form B
  • Glossary and Credits

MARKETING

  • Analyze a Market's Customers
  • Target Market
  • Project: Target Market
  • Quiz 1: Target Markets
  • Alternate Quiz 1.Form A: Target Markets
  • Alternate Quiz 1.Form B: Target Markets
  • Steps of Market Research
  • Uses for Market Research
  • Project: Current Event - Market Research
  • Project: Assessing Competitors' Strengths and Weaknesses
  • Industry Characteristics
  • Quiz 2: Market Research and Competition
  • Alternate Quiz 2.Form A: Market Research and Competition
  • Alternate Quiz 2.Form B: Market Research and Competition
  • Marketing Terminology
  • Marketing Functions
  • 4P's and 7P's
  • Project: Marketing Mix
  • Project: Promotion
  • Marketing Plan
  • Quiz 3: Marketing Mix
  • Alternate Quiz 3.Form A: Marketing Mix
  • Alternate Quiz 3.Form B: Marketing Mix
  • Unit Project: Business Ventures . Part 4
  • Special Project
  • Review
  • Test
  • Alternate Test.Form A
  • Alternate Test.Form B
  • Glossary and Credits

MANAGEMENT AND BUSINESS PLANS

  • Functions of Management
  • Project: Leadership Styles
  • Organization Structure
  • Project: Organizational Chart
  • Regulations to Protect Employees
  • Quiz 1: Management
  • Alternate Quiz 1.Form A: Management
  • Alternate Quiz 1.Form B: Management
  • Business Plan
  • Project: Business Plan
  • Project: Business Plan Sources
  • Project: Analyze a Business Plan . Part 1
  • Project: Analyze a Business Plan . Part 2
  • Project: Analyze a Business Plan . Part 3
  • Project: Analyze a Business Plan . Part 4
  • Quiz 2: Business Plan
  • Alternate Quiz 2.Form A: Business Plan
  • Alternate Quiz 2.Form B: Business Plan
  • Unit Project: Business Ventures . Part 5
  • Special Project
  • Review
  • Test
  • Alternate Test.Form A
  • Alternate Test.Form B
  • Glossary and Credits

COURSE REVIEW AND EXAM

  • Review
  • Exam
  • Alternate Exam.Form A
  • Alternate Exam.Form B